Some of the world’s most interesting food products have been born out of the innovation that comes with deprivation. Take chicory, for example. It’s a trendy New Orleans coffee blend you can buy anywhere now, but it was first used during the Civil War when those caffeinated beans were scarce.
And when chocolate became scarce in Estonia and other Baltic states during a supply crisis in the 1970s, an enterprising company stepped into the breach with a substitute chocolate bar.
Today, the Kama bar is being revived for its pure nostalgia.