Media Strategy

Combining my background as a journalist, with my experience covering entrepreneurs and ecosystems around the world; I help startups define their stories and identify opportunities to work with the media.


Media strategy is different than PR, in that it places a greater focus on
the narrative, as well as the big picture. Think of it like architecture – I help companies define the design and look of a building, and what fits best inside, while a PR, in-house team, or staffer executes.

Working together

Working in small groups or one-on-one, I employ my research and interviewing skills to help extract and weave together the most compelling aspects of a business, founder and/or concept. I offer guidance on how and where to position and market the story, how and when to take advantage of organic opportunities for coverage and how to maintain and nurture relationships with the press for mutual benefit.