Media Strategy
Combining my background as a journalist, with my experience covering entrepreneurs and ecosystems around the world; I help startups define their stories and identify opportunities to work with the media.
Description
Media strategy is different than PR, in that it places a greater focus on
the narrative, as well as the big picture. Think of it like architecture – I help companies define the design and look of a building, and what fits best inside, while a PR, in-house team, or staffer executes.
Working together
Working in small groups or one-on-one, I employ my research and interviewing skills to help extract and weave together the most compelling aspects of a business, founder and/or concept. I offer guidance on how and where to position and market the story, how and when to take advantage of organic opportunities for coverage and how to maintain and nurture relationships with the press for mutual benefit.
Testimonials
I was delighted to have Amy moderate our panel discussion. With only a few days' notice, she was thoroughly prepared with well-researched questions that resonated with speakers and delegates. Amy's session generated a lot of audience engagement with thoughtful and provocative questions that brought out each speaker's expertise. The session was so lively it could have gone on much longer. I hope to work with Amy on future events. Justice Sirikah, Conference Production Lead, Fireside Conversations
Working with Amy was truly beneficial and propelled our media strategy. Her strong journalistic expertise helped us to identify and shape stories to pitch to the press. Furthermore, she has helped us find the company’s message, promote it and position it in a very compelling way. She is fast, smart and very easy to work with.Melanie Rozencwajg, Co-Founder and CEO, Archive Valley
Your talk is very inspirational... I never thought about how to tell a good story and the impact it can have! It was a great pleasure and very valuable.Guoming Sun, Founder, Sunogel Inc.
It’s not often that you come across a combination of a talented journalist and a speaker like Amy. Amy’s presentation covered the importance of storytelling and the relationship between start-ups and journalism. She presented three stories about unusual entrepreneurial successes from all over the world, and urged attendees to find their own unique story. Spark.me's crowd loved Amy’s presentation which was full of real-world journalism tips, presented in a no-nonsense way. I sincerely recommend Amy as a speaker to every conference program director!Vladimir Vulic, Co-founder of Digitalizuj.Me and Spark.me Program Director
Amy’s insights on how to address media were extremely useful for the 1000 startups attending the Hello Tomorrow Global Summit. We see so many incredible entrepreneurs but many of them have trouble effectively communicating about their projects. Amy’s workshop is a vital part of an entrepreneurs' tool kit and the perfect balance between practical and inspirational.Sarah Pedroza, Co-Managing Director, Hello Tomorrow
The workshop was really helpful in showing us we can build a strategy to create good stories around us. It motivated us to be more pro-active in demonstrating what we care about and how useful our product is. It was really useful to study other cases and understand the way you come up with stories and strategies. I would definitely recommend the workshop to colleagues! Tell me when you do another workshop, we'll tell our friends from the French Tech ecosystem! Marc-Antoine Durand, COO, Yubo
I discovered Amy at a tech conference and immediately knew that I wanted her to share her insights with our start-ups and innovators at the European Innovators Summit 2018 in Berlin. She has a compelling way of breaking down what it takes to trigger a good story, which everyone can easily apply. Her exercise-driven and interactive approach made the workshop a great success. Participants felt the session provided great value and a starting point for defining and developing their media strategies. We would work with Amy any time again and I can definitely recommend her for other events aimed at delivering value to portfolio companies.Liesa Siedentopp, Business Developer, Executive Agency for Small and Medium-Sized Companies (European Commission)
Amy is an engaging and energetic speaker. We had the opportunity to hear her talk about "Secrets for a Successful Story" on our main stage, with 800 people in attendance at our conference for people aged 18-35, from 40+ countries. They are a very demanding audience, and we have received only positive feedback about Amy's talk. Amy delivers value through her journalism background and by breaking down real-life case studies to illustrate the secrets of impactful stories. Her enthusiasm for connecting with the audience makes Amy stand out as a memorable speaker. Andrej Hanzir, Director & Founder, LEAP Summit