Media Strategy

Combining my background as a journalist, with my experience covering entrepreneurs and ecosystems around the world; I help startups define their stories and identify opportunities to work with the media.


Media strategy is different than PR, in that it places a greater focus on
the narrative, as well as the big picture. Think of it like architecture – I help companies define the design and look of a building, and what fits best inside, while a PR, in-house team, or staffer executes.

Working together

Working in small groups or one-on-one, I employ my research and interviewing skills to help extract and weave together the most compelling aspects of a business, founder and/or concept. I offer guidance on how and where to position and market the story, how and when to take advantage of organic opportunities for coverage and how to maintain and nurture relationships with the press for mutual benefit.


Your talk is very inspirational. Through your talk and workshop, I realized I was focusing too much on a perfect product, extracting and looking at the facts or data. I never thought about how to tell a good story and the impact it can have! It was a great pleasure and very valuable listening to your talk.

Guoming Sun, Founder, Sunogel Inc.

It’s not often that you come across a combination of a talented journalist and a speaker like Amy.

Amy’s presentation covered the importance of storytelling and the relationship between start-ups and journalism. She presented three stories about unusual entrepreneurial successes from all over the world, and urged attendees to find their own unique story.’s crowd loved Amy’s presentation which was full of real-world journalism tips, presented in a no-nonsense way. I sincerely recommend Amy as a speaker to every conference program director!

Vladimir Vulic, Co-founder of Digitalizuj.Me and Program Director


Interested in working with me?

Get in touch