Some 9 million Britons have taken up baking in the last year alone. A TV program showcasing home bakers is a runaway hit, and sales of baking goods have skyrocketed. Then there are the cake clubs, where the rules call for pacing yourself — and sampling as much as you can.

http://www.npr.org/blogs/thesalt/2013/05/07/181932121/why-britain-has-gone-mad-about-baking